Consistency. Your company’s story. It’s message that can be consistently applied to all the avenues of communications. From television ad campaigns to your company website. From your company’s brochure to the way your sales people represent your company to the world. The take away should always have a consistent, believable message.

Coming up with a consistent, target message doesn’t rely on the size of the creative agency. In fact, it’s usually a message that is developed and refined by one or two people. That’s the way it works in just about any agency. Work is assigned to a small creative team within the agency.

In today’s environment, there is a general trend to put value on the specialty of a creative resource. For instance, we often say “I’ve got a great web team” when in fact that may be only satisfying part of the equation. Website development is complex. There are great demands placed on the development coding for multiple environments, from desktop to mobile. However, too often the opportunity to leverage the overall brand direction is forgotten.

The need for a SEO focused h1 tag can completely overshadow the opportunity for a customer focused thought that may not resonate too well with the search engines. That’s when it is essential for the creative team to step back and look at the whole brand picture. Not just on completing the code development of a site.

That’s an example of true integration. It’s difficult to achieve, since it requires self discipline and accountability.

Full Service Creative Agency Benefits:

Focused effort.
Brand stewardship taken personal.
Consistency.
Direct communications.
Higher return on investment.