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19
Nov

What’s The Advantage That Full Service Creative Agencies Provide For Their Clients?

Posted by group181 in About Group 181, Advertising Ideas and Advice with 1 comment.

Full Service Creative Agencies Specialize in Everything, And That’s A Big Advantage For Any Client Looking To Leverage Their Marketing Investment

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Consistency. Your company’s story. It’s message that can be consistently applied to all the avenues of communications. From television ad campaigns to your company website. From your company’s brochure to the way your sales people represent your company to the world. The take away should always have a consistent, believable message.

Coming up with a consistent, target message doesn’t rely on the size of the creative agency. In fact, it’s usually a message that is developed and refined by one or two people. That’s the way it works in just about any agency. Work is assigned to a small creative team within the agency.

In today’s environment, there is a general trend to put value on the specialty of a creative resource. For instance, we often say “I’ve got a great web team” when in fact that may be only satisfying part of the equation. Website development is complex. There are great demands placed on the development coding for multiple environments, from desktop to mobile. However, too often the opportunity to leverage the overall brand direction is forgotten.

The need for a SEO focused h1 tag can completely overshadow the opportunity for a customer focused thought that may not resonate too well with the search engines. That’s when it is essential for the creative team to step back and look at the whole brand picture. Not just on completing the code development of a site.

That’s an example of true integration. It’s difficult to achieve, since it requires self discipline and accountability.

Full Service Creative Agency Benefits:

Focused effort.
Brand stewardship taken personal.
Consistency.
Direct communications.
Higher return on investment.

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In this age of specialization, the type of service that we offer is becoming rare. Other agencies may claim they offer these capabilities, but do they truly have the experience to offer best-of-class services? We do. We take great pains to assemble highly trained, multi-disciplined teams, lead by experienced advertising pros.

Less Headaches. Less Roadblocks. Less Attitude

Advertising is no place of amateurs. It's just too costly. Is it worth the risk to employ an agency with less experience? For some areas, a change is relatively easy. A website can be updated instantly (that is, if it is working.) But a mistake on a printing form can be very expensive if it is caught mid-run. Going with an experienced agency partner may be seem expensive when you sign the estimate, but you'll sleep better at night when you know that the pros are watching after your projects.

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Group 181 is a full-service, strategic creative agency providing clients with 360 marketing, advertising, social media, graphic design, branding and interactive services.

This includes social media, SEO, SEM, website design, experiential, print and broadcast advertising campaigns. We also have extensive experience in printed catalogs, brochures, logos, websites, tradeshow graphics, infographics, You Tube videos, training videos and sales presentations.

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