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A Full Service Creative Advertising and Marketing Agency In Long Beach, CA

Social Media, Ad Campaigns, Videos, Websites, Catalogs, Brochures, Trade Shows, Even PowerPoints!

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Group 181 is a Full Service Creative Advertising and Marketing Agency in Long Beach, CA. We offer the full-service approach for companies in automotive, agriculture technology, apparel, healthcare, restaurants and business services.

One-stop services offered include branding, advertising, graphic design, production and strategic planning for traditional and interactive marketing campaigns, SEO, Social Media, web design, print catalogs and brochures, tradeshows, videos, animation, media planning and buying.

Everything Is Advertising. Your Website. Your Social Media. Your Catalogs. Even Your Business Card.

This isn’t just our philosophy. It’s our mantra. In today’s competitive environment, there is no room for waste. When your company advertises, it must have an objective. It may be a product launch, creating a space or enhancing your brand. At the end of the day, the efforts need to advance your company’s sales curve.

The key to providing the right marketing for our clients is to identify the life cycle point that our client is in. With each phase, there are different degrees of engagement.
The classic phase of marketing that most people easily identify is the launch phase. This the phase where it all begins, from start ups to Fortune 500s. For a start up in the launch phase, speed and accuracy are paramount. Wasting time by misdirection can be put a drain on the marketing budget. For an established company, the emphasis is on continuing the current cash flow from an old product line to finance the launch of a new one. No matter what your task is, speed is critical. Our distinct advantage is our quick ramp-up time.

This is the most delicate phase of a company’s life cycle. Great care must be taken at the beginning of the re-launch branding process to identify existing brand qualities, determine the new brand benefits and produce an effective campaign that will combine the old and the new to positively influence the brand perception of your company.

The key is to leverage the positive impressions that your customers have of your company and carry them over to a new, reinvigorated company. The goal is to retain and re-earn your customers’ loyalty and convince them that they should be a part of the reinvention. Everyone loves the word “new.” And along with that word, comes “why.” Answer the “why” to provide justification for your customers.

Brand extension involves the leveraging of a strong brand into new product categories. This is a delicate process that requires a branding agency to be able to recognize the established brand values of a company and gently transfer those values to the new products.

Group 181 has extensive brand transfer experience. We have successfully participated in major brand extension efforts involving top automotive / transportation companies including Infiniti, Nissan, BMW, Mazda, Kawasaki, Saturn, and Freightliner. We have the experience and insight to help your company establish new revenues streams while maintaining your brand equity.

Social Media

The key to Social Media is Patience.

Marketing in social media is very personal. You’re invited to spend some time in someone’s living room. Do you immediately pitch them? Of course not. The key is selling while you look like your not selling.

Catalog Design

The print catalog has become a lost art. Not with your team at Group 181.

A company that has an annual or quarterly need for a print catalog for their customers knows that this is a mission critical event. Many young designers have no knowledge of print. Avoid the problems and call us.

Photo Art Direction

We bring years of experience in Photography Art Direction.

So many graphic designers today rely totally on stock photography. They have little or no photography art direction skills. Mistakes and poor art direction in a photography studio or a location set can result in major retouching costs or even complete reshoots.

Print Production Management

Work with an agency who can effectively manage the printing of your catalog.

Print is not dead. It has become more targeted. Apparel manufacturers know the power of a print catalog that reaches the home of their customers. However, there is a dearth of talent in this area. Most agencies and design firms have concentrated on interactive capabilities. We find our clients to be extremely grateful that we still know how to keep printers honest.

Creative Concepting

The classic Big Idea is still in high demand.

Ten years ago, the Big Idea was what advertising was all about. It had to work in print, television and some “below the line” venues. Now, those “below the line” venues are what advertising is all about. We take a comprehensive approach to our concept development. We access the quality of a concept by its ability to work effectively across all mediums – interactive, print, television, video, tradeshows, product demos, even the way your team answers the phone.

Website Development

Make sure your website is in sync with your brand and your advertising campaign.

A website should not be developed in isolation. Our approach is to ensure it is part of your overall marketing campaign. We can develop the site from start to finish, or work with your in-house coding team to achieve this essential marketing synergy.


An effective SEO strategy is developed BEFORE your website is designed.

Many website developers will jump immediately into design before they understand what key search terms are essential for your SEO efforts. We spend the time to research the most effective terms, and base the design of the site on SEO strategy.

Online Advertising

PPC (Pay Per Click) is just the start.

There are so many amazing ways for an advertiser to effectively target customers. We take a creative approach to determining the best avenues to reach your audience. It just isn’t PPC anymore. Radio, television and banner advertising have been revolutionized to allow you to reach customers according to your geographic, demographic specifications and budget.


Your tradeshow can be an extension of your advertising campaign.

The best tradeshow booths are not just to get your name out there. An effective tradeshow presence can be the extension of the advertising campaign as well. We leverage your campaign investment by reinforcing your unique message on the tradeshow floor.



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