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ONE DEGREE WILL MAKE THE DIFFERENCE

About Group 181 How To Come Up With A Great Name For Your Company
8
Oct

How To Come Up With A Great Name For Your Company

Posted by group181 in About Group 181, Advertising Ideas and Advice.

Everyone asks us about our name. So here’s the long and short of it.

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Here’s how to come up with a great name for your company. Ask people who have done it. Like us. We’ve done it for many companies that we have launched. And we’ve done it for ourselves.

We had just come out of the Dot Com frenzy. A great time. A creative and inventive one. Entrepreneurism was in the air. Driving innovation and a willingness to experiment. So that’s what we did. We took up the challenge that had been helping our clients with. Launching a company. Standing out in a crowded space. Of course, being in a creative business, we needed to do something cool. And strategic. Something that would tell the story, why we do what we do, in just a few words. The usual job that advertising needs to do for our clients. Now we were doing for ourselves.

So we took a different tack. We broke off from the mother ship. We did a 180. The problem was, as still is, everyone is doing that 180 thing. It’s hard to zig when everyone else is zagging, because doing a 180 has become the norm. We needed something subtle. Something that would quietly say we’re still different. That’s where the one degree comes in. Imagine if Christopher Columbus would have been one degree off on his course. That one little degree can put you into an entirely different place. That one degree will make the difference (Hey! A tagline.) So we found our name, our tagline and even a domain name that when you answer the question “who are you” you get a grin and a nod instead of a blank look.

A Few Word of Advice About Naming

  • It’s tough to do
  • The name has to work instantly, so test it out first
  • Make sure others can spell it when they hear it
  • Be true – it’s your brand intro
  • Don’t use your dog’s name – overdone
  • Make sure the URL is available
  • If your receptionist can’t pronounce it, reconsider
  • Research what it means in another language

It’s Your “Why,” And Our “Why”

Everyone loves a story. And a great name tells a story in just a few words. Mention Simon Sinek’s Ted talk to any ad guy and you will get a big smile. It’s all about the “why.” Especially in our business. The fact is, it’s about YOUR “why.” Our client’s “why.” It’s why most of us are in this professional. We get turned on when we discover our client’s “why,” our client’s story. Then we can develop an amazing breakthrough campaign that sets world on fire. It’ like you’re Babe Ruth connecting with that record breaking home run. You hear the crack of the bat. The roar of the crowd. And you know in your heart that you just hit it out of the park for your client. That’s a great story that people love to hear. And the best way to bring home the bacon.

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About the author

“One Stop Shopping”

In this age of specialization, the type of service that we offer is becoming rare. Some creative agencies may claim they offer these capabilities, but do they truly have the experience to offer best-of-class services? We do. We take great pains to assemble highly trained, multi-disciplined teams, lead by experienced advertising pros.

Less Headaches. Less Roadblocks. Less Attitude

Advertising is no place of amateurs. It's just too costly. Is it worth the risk to employ an agency with less experience? For some areas, a change is relatively easy. A website can be updated instantly (that is, if it is working.) But a mistake on a printing form can be very expensive if it is caught mid-run. Going with an experienced agency partner may be seem expensive when you sign the estimate, but you'll sleep better at night when you know that the pros are watching after your projects.

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Group 181 is a full-service, strategic creative agency providing clients with 360 marketing, advertising, social media, graphic design, branding and interactive services.

This includes social media, SEO, SEM, website design, experiential, print and broadcast advertising campaigns. We also have extensive experience in printed catalogs, brochures, logos, websites, tradeshow graphics, infographics, You Tube videos, training videos and sales presentations.

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Schedule an appointment with Group 181 to determine how we can help you with your marketing needs. Please call or email us at these numbers:

  • Tel949 229 0181
  • Mailinfo@group181.com
  • Add501-102 Medford Ct
  •  Long Beach, CA 90803
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