How To Choose The Best Ad Agency For Your Company
Start with accessing your needs. Then ask for referrals from business associates.
Oct
Here are a few tips and tricks about how to choose the best advertising agency to match your needs.
XChoosing the best advertising agency for your company can is not easy. Why? Because advertising agencies are professional persuaders. Our job is to convince you, the buyer, to choose a product, service or idea. Sometimes we have the hard data to support the results we claim. Most other times, we don’t. Most often, it boils down to a simple question “can I trust these guys with my career.”
Every agency has a different personality. A different reason for doing what they do. Figure out what is the personality of the agencies that you are talking to. Then, match the personality to what you expect from an agency relationship. If you are looking for hard results and numbers, go with an agency that is analytical and process oriented. If you feel that your customers choose your company because of the warmth of your brand, pick and agency that is more emotionally oriented.
You can see that it’s tough to give a definitive answer the question of how to choose the best ad agency for your company. There isn’t one set way to do this. The best way to begin conversations with agencies and other companies that have gone through the same process. It’s a game of intuition. So trust your feelings and personal reactions.
- Look for the best emotional fit between you and your agency
- Ask for personal references – and call them
- Don’t ask for free work – try a paid test project instead
- Make sure the work the agency is showing was done by people who are currently on the staff
- Don’t look at the hourly rates – ask for typical flat project costs
- Advertising agencies are masters at convincing you with very little hard data
- Remember, we are masters at selling the invisible
- If 5 people from the agency show up to your first meeting, you’re paying for all of them
- Don’t talk to 20 different agencies – shorten your list to the best 5 and talk to 3
- If you treat your agency like a vendor, we’ll act like a vendor
Big Agency. Small Agency. Or Both? What Type Of Advertising Agency Do You Need?
Big or Small. This depends on your needs. Do you need media buying power? Do you need dedicated teams that will put your work first? Go big. Do you want to make sure that you see the same faces everyday? Do you value direct contact with the people working on your business. Go small. Of course, the ultimate would be to find a combination of both.
Big tip: Be realistic! Shopping for an agency can be a lot like looking for that perfect new wardrobe. You may see a beautiful formal dress or a swank expensive leather jacket, but will you get your money’s worth out of the purchase. It’s nice to know that your agency can produce an award winning Super Bowl commercial, but if they can produce a data sheet for less than $15,000.00, you may have a problem on your hands.
How do you find both? A combination of big agency experience and small agency flexibility? Look at the experience of the individual staffers to the agencies you are interested in. Look for a combination of big agency and small agency experience. After all, you’re buying the people, not the building.
“One Stop Shopping”
In this age of specialization, the type of service that we offer is becoming rare. Other agencies may claim they offer these capabilities, but do they truly have the experience to offer best-of-class services? We do. We take great pains to assemble highly trained, multi-disciplined teams, lead by experienced advertising pros.
Less Headaches. Less Roadblocks. Less Attitude
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Group 181 is a full-service, strategic creative agency providing clients with 360 marketing, advertising, social media, graphic design, branding and interactive services.
This includes social media, SEO, SEM, website design, experiential, print and broadcast advertising campaigns. We also have extensive experience in printed catalogs, brochures, logos, websites, tradeshow graphics, infographics, You Tube videos, training videos and sales presentations.
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Contact Group 181
Schedule an appointment with Group 181 to determine how we can help you with your marketing needs. Please call or email us at these numbers:
- Tel949 229 0181
- Mailinfo@group181.com
- Add501-102 Medford Ct
- Long Beach, CA 90803
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