5 Ways To Shoot A You Tube Testimonial

Creating a video of a testimonials is a great way to win over new customers and build a stronger SEO ranking. Our agency has found in increasing demand from our clients for video testimonials over the past few years. The costs of shooting a video testimonial can range from high to very low, depending on what type of “look” you want to achieve.

The advent of inexpensive video capture devices has dramatically changed the accessibility of shooting a testimonial video. In the past, in order to shoot an acceptable to shoot a You Tube video testimonial, you needed to hire a full production crew and director with a complete camera package, a lighting kit, a video editor and script writer. You still have that option, and many more ways to create an effective You Tube testimonial. No matter how you shoot the video, the power comes from the delivery. One of the most effective videos that we shot was done on a Flip Video Camera, with no lighting, no script, no external sound recording. Just an honest, emotional story told right to camera.

5 Ways To Shoot A You Tube Testimonial Video

1) Always have your a video camera with you

2) All you need is your phone

3) Hold the camera phone as close to your subject as possible

4) Use natural light as much as possible

5) Edit your video to less than 1.5 minutes
Use both hands to hold the camera to prevent shaking
Let your subject do the talking

High End Video Production For Testimonials

5 Ways To Shoot A You Tube Testimonial Video:

1) The Hollywood Blockbuster:
2) Hollywood Blockbuster on a Budget:
3) Studio Shoot With Lights, Camera and Action:
4) With a Professional Writer, Director, Cameraman and Editor:
5) All By Yourself:

The real secret is to determining the level of production value your You Tube video should have is to access the level of acceptance by your target audience. Sometimes, a spontaneous home video may be the most believable for a certain type of situation, such as a candid, real-life You Tub testimonial. Other times, the Hollywood level of production value is crucial for the success and acceptance of a video story, such as a Boeing video aimed at the “C” level audience who is making multi-million dollar decisions. That’s a touch call to make without having the experience of a knowledgable creative agency partner (a shameless plug for our profession, but true.)

Know your audience, determine their requirements for believability and you will have a successful You Tube video testimonial.