Apparel Catalog Design

Apparel Catalog Design – Margaritaville Apparel

The process of apparel catalog design production is like a long freight train. Once it gets going, it takes on a life of it’s own. It is essential to be a very organized conductor of that train. Otherwise, Casey Jones takes over.

Margaritaville Apparel is one of the world’s most recognized brands. They have successfully extended their brand into other markets, such as hotels, casinos, restaurants, liquor and apparel. Our assignment for the Magaritaville Apparel group was to design their first direct to consumer printed catalog.

Concept Design Of Layout
Copywriting
Photography Art Direction
Final Layout Design
Print Production Management
Direction of Retouching
Direction of Image Color Adjustments
Press Checks