A Full Service Creative Advertising and Branding Agency In Huntington Beach, CA
Commericals, Videos, Websites, Catalogs, Brochures, Trade Show Graphics, Even PowerPoints!
Group 181 is a Full Service Creative Advertising and Branding Agency. We offer the full-service approach for companies in automotive, technology, apparel, healthcare, restaurants and business services.
Services offered include branding, advertising, graphic design, production and strategic planning for traditional and interactive marketing campaigns, SEO, Social Media, web design, print catalogs and brochures, tradeshows, videos, animation, media planning and buying.
If you have annual creative needs – print catalogs, photography shoots, ad campaigns and trade show support, we are the agency for you. Our clients appreciate this one stop shopping approach. Having a multi-purpose creative partner with knowledge of your industry, your company and your goals shortens the ramp up time and leads to cost effective, relevent creative solutions.
It’s our experience. Our staff has a valuable pedigree based on years of experience working for Fortune 500 companies and the international advertising agencies. We bring our big picture, strategic thinking to every project we work on. Whether it’s a simple web banner to a global advertising campaign. Our passion is to develop creative solutions that have “legs” – the ability to extend into all facets of our clients’ campaigns.
Spontaneous and impactful. Empathetic. We listen. We learn. Then we create. With no ego. Just a desire to help you achieve your goals. We are confident in our technical abilities and are always looking for a creative edge to postion our clients as innovative leaders in their industries.
We work on a project basis or a retainer basis. This depends on your advertising and marketing objectives. Either way, you will benefit from our creativity, experience and enthusiasm.
In addition to acting as the agency of record for our clients, we work with companies who have in-house marketing and advertising teams. We can assist with creative development of advertising campaigns, brochure and website development and participate in the planning and execution of marketing initiatives.
It’s all about you. And the work. Selling your company’s products. Bringing your brand to life. Our greatest thrill is to hear the crack of the bat when you are hitting a marketing home run. As a full service creative advertising and branding agency, this is our purpose and our passion.
Everything Is Advertising. Your Website. Your Catalog. Even Your Business Card.
This isn’t just our philosophy. It’s our mantra. In today’s competitive environment, there is no room for waste. When your company advertises, it must have an objective. It may be a product launch, creating a space or enhancing your brand. At the end of the day, the efforts need to advance your company’s sales curve.
The key to providing the right branding for our clients is to identify the life cycle point that our client is in. With each phase, there are different degrees of engagement.
The classic phase of branding that most people easily identify is the launch phase. This the phase where it all begins, from start ups to Fortune 500s. For a start up in the launch phase, speed and accuracy are paramount. Wasting time by misdirection can be put a drain on the marketing budget. For an established company, the emphasis is on continuing the current cash flow from a old product line to finance the launch of a new one. No matter what your task is, speed is critical. Our distinct advantage is our quick ramp-up time.
This is the most delicate phase of a company’s life cycle. Great care must be taken at the beginning of the re-launch branding process to identify existing brand qualities, determine the new brand benefits and produce an effective campaign that will combinge the old and the new to positively infuence the brand perception of your company.
The key is to leverage the positive impressions that your customers have of your company and carry them over to a new, reinvigorated company. The goal is to retain and re-earn your customers’ loyalty and convince them that they should be a part of the reinvention. Everyone loves the word “new.” And along with that word, comes “why.” Answer to the “why” to provide justification for your customers.
Brand extension involves the leveraging of a strong brand into new product categories. This is a delicate process that requires a branding agency to be able to recognize the established brand values of a company and gently transfer those values to the new products.
Group 181 has extensive brand transfer experience. We have successfully participated in major brand extension efforts involving top automotive / transporation companies including Infiniti, Nissan, BMW, Mazda, Kawasaki, Saturn, and Freightliner. We have the experience and insight to help our company establish new revenues streams while maintaining your brand equity.
Print catalog has become a lost art. Not with your team at Group 181.
A company that has a annual or quarterly need for a print catalog for their customers knows that this is a mission critical event. Many young designers have no knowledge of print. Avoid the problems and call us.
We bring years of experience in Photography Art Direction.
So many graphic designers today rely totally on stock photography. They have little or no photography art direction skills. Mistakes and poor art direction in a photography studio or a location set can result in major retouching costs or even complete reshoots.
Work with an agency who can effectively manage the printing of your catalog.
Print is not dead. It has become more targeted. Apparel manufacturers know the power of a print catalog that reaches the home of their customers. However, there is a dearth of talent in this area. Most agencies and design firms have concentrated on interactive capabilities. We find our clients to be extremely grateful that we still know how to keep printers honest.
The classic Big Idea is still in high demand.
Ten years ago, the Big Idea was what advertising was all about. It had to work in print, television and some “below the line” venues. Now, those “below the line” venues are what advertising is all about. We take a comprehensive approach to our concept development. We access the quality of a concept by it’s ability to work effectively across all mediums – interactive, print, television, video, tradeshows, product demos, even the way your team answers the phone.
Make sure your website is in synch with your brand and your advertising campaign.
A website should not be developed in isolation. Our approach is to ensure it is part of your overall marketing campaign. We can develop the site from start to finish, or work with your in-house coding team to achieve this essential marketing synergy.
An effective SEO strategy is developed BEFORE your website is designed.
Many website developers will jump immediately into design before they understand what key search terms are essential for your SEO efforts. We spend the time to research the most effective terms, and base the design of the site on SEO strategy.
PPC (Pay Per Click) is just the start.
There are so many amazing ways for an advertiser to effectively target customers. We take a creative approach to determining the best avenues to reach your audience. It just isn’t PPC anymore. Radio, television and banner advertising has been revolutionized to allow your to reach customers according to your geographic and demographic specifications.
Your tradeshow can be an extension of your advertising campaign.
The best tradeshow booths are not just to get your name out there. An effective tradeshow presence can be the extension of the advertising campaign as well. We leverage your campaign investment by reinforcing your unique message on the tradeshow floor.